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Foodland Ontario, founded in 1977, is a consumer promotion program for the governmentof Ontario. Foodland Ontario currently falls under the administration of the Ministry of Agriculture, Food, and Rural Affairs in Ontario. Through market research, advertising campaigns, working with local farmers and reaching out to retail locations, Foodland Ontario's mission is to "spread the word about the great taste, nutrition and economic benefits of buying Ontario food to all people in Ontario".〔 == General == Foodland Ontario promotes produce (fruits and vegetables), meats, dairy products, honey and maple syrup, and processed foods made with Ontario grown food products. Foodland Ontario is a long-established consumer promotion program of the Ontario Ministry of Agriculture, Food and Rural Affairs. From its inception in 1977, Foodland Ontario has partnered with producers to achieve the maximum penetration of the Ontario market by Ontario-produced fresh and processed agricultural products. One of the main objectives of the program is to maintain consumer intent to purchase (Ontario) over 80%, thereby assisting Ontario producers to maximize their market share. To achieve its market objective, Foodland communicates the benefits (economic and product characteristics) of Ontario food, encourages the purchase of Ontario food, co-ordinates promotion and research activities with producer organizations and industry stakeholders, and promotes the Ontario "brand." The target group for these strategies are the primary and secondary food purchasers in Ontario. During the life of the Foodland program, the target market has evolved from the "principal grocery shopper" - mothers 25 to 49 years, to adults 25 to 64 years. The latter definition includes both males and females and reflects recent research that food buying is a shared activity - many households have two "principal grocery shoppers." 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Foodland Ontario」の詳細全文を読む スポンサード リンク
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